Dan Murphy's Partners with Praevar for Nationwide Digital Screen Rollout
Dan Murphy partners with Praevar for continent wide roll out
Sydney, September 2020
Woolworths Group’s retail media business is rolling out a new network of 228 digital screens at the entry of Dan Murphy’s stores across Australia
published: 21 Sep 2020
Woolworths Group’s retail media business is rolling out a new network of 228 digital screens at the entry of Dan Murphy’s stores nationwide.
These screens will reach up to 9.3 million customers and offer drinks brands a highly visible channel to engage with shoppers.
Praevar’s high quality digital displays provide an attractive, appealing and informative way of engaging with shoppers as they make purchase decisions. The screens will feature inspirational ideas and promotions as people reconnect in the light of covid restrictions easing.
The network roll out will be completed at the end of 2020 and into 2021.
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