Explore how Praevar's outdoor displays are engineered to endure the harshest environmental conditions. From extreme temperatures to weatherproofing features, discover the durability and reliability that make these displays ideal for outdoor use.
published: 02 Jan 2025
Outdoor digital signage faces constant exposure to the elements. Extreme weather, high foot traffic, and the risk of vandalism are just a few of the challenges these displays must endure. As businesses increasingly turn to digital solutions for advertising, information sharing, and engagement, the question arises: Are Praevar displays built to withstand tough outdoor conditions?
This blog will explore how Praevar's displays address these challenges and deliver long-lasting, high-quality performance, no matter the condition
Let’s face it: outdoor environments can be tough. Rain, snow, heat, and even vandalism can threaten your signage. But Praevar displays are designed to withstand these challenges.
Praevar's outdoor digital signage solutions undergo rigorous testing against a gamut of environmental adversities. From scorching heat waves to bone-chilling cold, torrential downpours to heavy snowfall, and even shock, vibration, pollution, and dust – these displays stand tall. This means your digital signage keeps running smoothly 24/7, 365 days a year, regardless of what the weather throws at it.
Urban environments pose their own set of challenges, and Praevar has that covered too. With IK-certified glass and robust enclosures, these outdoor digital screens don't just weather the elements – they stand up to potential vandalism as well. This makes them ideal for high-traffic areas where security is a concern, ensuring your investment is protected against both natural and human-made threats.
One of the biggest challenges for outdoor displays is standing out in bright sunlight. Praevar has mastered this with their high-brightness technology.
One of the key challenges of outdoor digital displays is visibility in bright sunlight. Praevar’s sunlight-readable displays are designed to remain clear and vibrant even when placed in direct sunlight. With brightness levels up to 4,000 nits, Praevar's outdoor digital display boards ensure your content remains vibrant and clear—even on the sunniest days through Dynamic Dimming technology. By incorporating high-brightness technology and anti-glare coatings, these displays maintain crisp image quality, ensuring that your message reaches your audience no matter the time of day or weather conditions.
Despite their impressive brightness, these displays are energy-efficient. They use up to 35% less power than traditional models, so you get stunning visuals without skyrocketing energy bills and smart cooling technology.
Praevar displays aren’t just about looks; they come packed with smart technology that makes them incredibly user-friendly.
Imagine being able to update content across multiple locations with just a few clicks. With Praevar's advanced telemetry and remote monitoring capabilities, you can do just that.
These displays work seamlessly with various content management systems (CMS). This means you can keep your messaging fresh and relevant without any hassle.
Praevar's outdoor digital signage and kiosks are perfect for a wide range of industries. Here’s how different sectors can benefit:
Praevar displays are also a game-changer for outdoor advertising, especially in bus shelters and street furniture. Their weather-resistant design ensures they can thrive in tough outdoor conditions, while their vibrant, attention-grabbing content boosts visibility in high-traffic areas. These displays offer advertisers prime opportunities to reach pedestrians and commuters, making them an ideal choice for outdoor advertising campaigns.
In the retail sector, first impressions are everything. Praevar displays create eye-catching storefronts that captivate passersby, showcasing products in stunning detail. Retailers can use high-resolution displays to highlight their latest offerings and implement interactive catalogs that allow customers to browse their entire inventory even when the store is closed. This capability not only enhances customer engagement but also has the potential to capture sales 24/7. Additionally, the ability to update promotions in real-time enables retailers to respond swiftly to market trends and competitor pricing.
Transportation hubs such as airports, train stations, and bus terminals benefit greatly from Praevar displays. These high-performance screens provide live updates on schedules, delays, and emergency alerts, ensuring passengers stay informed in real-time. Praevar's interactive kiosks further enhance the user experience, offering navigation instructions and helping travelers find their way easily through busy terminals. Built to withstand the harsh conditions of high-traffic, outdoor environments, these displays offer reliable and clear communication for both passengers and staff.
In outdoor settings like shopping centers and hospitals, Praevar displays play a crucial role in ensuring smooth communication and navigation. In shopping centers, outdoor digital signage attracts customers with promotions, store listings, and event details. Interactive kiosks placed in high-traffic areas assist visitors in finding stores and services quickly, enhancing their shopping experience. In hospitals, outdoor displays guide patients and visitors to the right departments, provide real-time updates on health guidelines, and alert people to emergencies. These displays are built to endure harsh weather conditions and heavy foot traffic, ensuring consistent functionality in any outdoor environment.
Praevar's commitment to withstanding tough outdoor conditions is exemplified by their collaboration with oOh! Media in Australia, where they've installed over 300 digital transit shelters across major cities like Sydney, Melbourne, Brisbane, and Auckland. These Podium 75" displays are engineered to endure extreme environmental challenges, featuring a High Temperature Optical Stack that prevents sagging and yellowing from intense heat, and capable of operating reliably in temperatures ranging from -40°C to +50°C. The displays demonstrate remarkable resilience, standing up to harsh sunlight, rain, and temperature fluctuations while maintaining 4K resolution and 4,000 nits of brightness. This real-world deployment proves that Praevar's outdoor digital signage isn't just a theoretical concept, but a robust solution designed to deliver consistent performance in the most demanding outdoor environments, from bustling transit hubs to exposed city streets.
The numbers tell a compelling story about the effectiveness of outdoor digital signage. Studies show that digital out-of-home (DOOH) advertising significantly outperforms traditional static signage in several key areas:
Higher Recall Rates: Digital signage boasts an impressive 83% recall rate, almost double the retention of traditional advertising methods.
Increased Attention: Digital displays capture 400% more views compared to static displays.
Consumer Action: 76% of recent DOOH ad viewers reported taking action after seeing a DOOH ad.
Longer Dwell Time: Digital signage increases consumers' dwell time due to its ability to employ dynamic content and animations.
Flexibility Matters: 69% of viewers took some action after seeing a digital street level ad, including searching for an advertiser online, visiting the business in person, or posting to social media.
These statistics underscore the game-changing potential of outdoor digital signage solutions. By leveraging these advanced displays, businesses can significantly amplify their message's impact and reach, driving higher engagement and action from consumers.
In conclusion, Praevar's outdoor digital displays offer exceptional durability, visibility, and energy efficiency, making them the ideal solution for businesses that need reliable signage in tough outdoor conditions. Whether you are looking to withstand extreme weather, prevent vandalism, or maintain high visibility, Praevar’s displays deliver.